A metaverse strategy refers to a systematic approach an organization takes to leverage the metaverse, a converged digital and physical space enabled by immersive technologies like VR, AR, and blockchain. This strategy involves defining business priorities, identifying target audiences, setting strategic objectives, and utilizing various platforms and technologies to create immersive experiences, expand digital engagement, and potentially generate new revenue streams. It aims to align business goals with the unique opportunities of the metaverse while ensuring the organization's operations are efficient and its value proposition is effectively transformed in a virtual environment.