Adobe Firefly is a suite of generative AI models developed by Adobe to create images, videos, and other design assets from text descriptions. It allows users to generate images, edit photos, apply artistic styles, and create various digital content using text prompts, integrating with Adobe's Creative Cloud apps like Photoshop, Illustrator, and Premiere Pro. Firefly also includes features like text-to-image generation, vector and pattern creation, and video generation from simple text prompts[1][3][4].